Tag: guide

Why Local Marketing Matters

And How You Can Use Local Marketing To Boost Your Business

Local marketing, or hyper-local marketing, targets customers within a specific area. This approach allows businesses to stand out and be more accessible to potential customers nearby. For example, when people in your area search for services, having strong local visibility ensures your business is one of the first they see. 

There are several reasons to consider a local marketing strategy: 

  1. Cost-Effective: Local marketing efforts can be more budget-friendly than broad campaigns, allowing you to focus on the most relevant audience for your business. 
  2. Higher Engagement: Customers often feel a stronger connection to local businesses, making them more likely to engage, leave reviews, and spread the word.
  3. Better ROI: With targeted campaigns, you’re reaching people more likely to need your service, resulting in better conversions and a higher return on investment. 

 

How can you Advertise Locally? 

 

Leverage Local SEO for More Visibility 

Local SEO (Search Engine Optimisation) is essential for helping your business show up in online searches within your area. By optimising your website and online presence for local search, you’ll reach customers who are actively searching for services you provide. 

  • Google My Business: Setting up or optimizing your Google My Business profile is a crucial step. Ensure your information is complete and accurate, including your business hours, contact info, and location. 
  • Local Keywords: Include location-specific keywords on your website and blog to improve search engine visibility. For example, a dog groomer in Bristol might use keywords like “Bristol dog grooming” or “dog groomer near me.” 
  • Customer Reviews: Encourage satisfied customers to leave reviews. Positive reviews boost credibility and improve your ranking on Google’s local search results. 

 

Use Print Marketing to Reach Local Audiences 

Print marketing remains an impactful way to reach local customers directly. Flyers, business cards, and local directories are all effective ways to advertise your business within the community. 

  • Direct Mail Campaigns: Target neighborhoods in your area with promotional offers, service updates, or seasonal deals. 
  • Flyers & Posters: Partner with other local businesses, like cafes or community centers, to display your materials in places where your target audience frequents. 
  • Local Directories: Listing your business in a local directory like Local Pages can significantly boost your visibility and reach in nearby areas, making it easier for customers to find you. 

 

Get Involved with the Community 

Engaging with your community not only builds a strong local reputation but also establishes trust with potential customers. Here are some ways to connect: 

  • Sponsor Local Events: Support local sports teams, schools, or community events. Sponsorships show that you’re invested in the community, increasing goodwill and brand awareness. 
  • Partner with Local Businesses: Collaborate with other local businesses on joint promotions or events. For example, a dog groomer could team up with a pet store for a co-hosted pet care day. 
  • Volunteer: Get involved in community service projects or volunteer for local initiatives. This not only helps your community but also builds relationships with residents and other local businesses. 

 

Run Geo-Targeted Digital Ads 

Geo-targeted digital ads allow you to focus your advertising budget on a specific geographic area, ensuring your message reaches local customers. Platforms like Google Ads and Facebook Ads make it easy to set up location-based targeting. 

  • Google Ads with Location Targeting: Run pay-per-click (PPC) ads that focus on users within a specific radius of your business. You can also optimise ad copy to mention your city or region. 
  • Social Media Ads: Platforms like Facebook and Instagram allow for highly specific location targeting. You can run ads that only show up for users within certain zip codes or even miles from your location. 
  • Localised Offers: Promote special deals or discounts to those in the immediate area. Localised offers make your ads even more relevant, increasing the likelihood of engagement and conversions. 

 

Optimise for Mobile Users 

Many local searches are performed on mobile devices, so it’s essential that your website and ads are optimised for mobile users. Mobile-friendly content makes it easy for customers to find you on the go. 

  • Responsive Website Design: Ensure your website looks and functions well on mobile devices. A mobile-optimised site loads quickly and has a clean, easy-to-navigate layout. 
  • Clickable Contact Info: Make it easy for mobile users to contact you by adding clickable phone numbers and map links to your website. 
  • Mobile Ads: Consider running mobile-optimised ads, especially on social media, to capture users who are searching for services in the area. 

 

How Local Pages Can Help 

At Local Pages, we specialize in helping small businesses strengthen their local presence through a mix of print, digital, and design services. We understand the needs of businesses and work closely with you to tailor strategies that suit your unique goals. From listing your business in our directory to creating targeted ads, we’re here to help you connect with your community and grow your brand. 

Ready to attract more local customers and expand your business? Contact us today for a free consultation, and let’s work together to give your business the local advantage! 

 

Visit The Little Blue Blog for more insights and tips on growing your business through local marketing. Let’s make your brand the go-to in your community! 

Share Button
Leave a comment on Why Local Marketing MattersCategories Advertising, Blog, Branding, Business Tips, digital marketing, Help & Advice, Local Pages News, Marketing, Media, Print, Sales, Small businesses, Social media, WebsitesTags , , , , , , , , , , , , , , , , , , , , , , , ,

Does Your Business Need a Makeover?

How Print, Digital, and Design Services Can Transform Your Brand

In a competitive marketplace, your business needs to stand out more than ever. Whether you’re a tradesman, dog groomer, or small business owner, staying fresh and relevant is key to attracting new customers and keeping existing ones engaged. But how do you know if your business is in need of a makeover? More importantly, what changes can you make to give it the boost it needs? 

In this blog post, we’ll explore how giving your business a makeover with print, digital marketing, and design services can enhance your brand, improve customer experience, and drive growth. 

Signs Your Business Might Need a Makeover 

Before diving into solutions, let’s first identify some common signs that your business might need a refresh: 

  • Outdated branding: If your logo, business cards, or website design look outdated, it could be time for a fresh new look. 
  • Inconsistent customer experience: If your print materials don’t align with your digital presence, customers might feel confused or disengaged. 
  • Lack of online visibility: Struggling to get noticed online or rank well in search results? You may need a digital marketing boost. 
  • Declining engagement: If fewer people are interacting with your business, whether on social media or in person, a new marketing strategy might help re-energise your brand. 

If any of these signs sound familiar, a makeover could be exactly what your business needs. 

The Power of Print: A Tangible Connection with Customers 

Even in our digital age, print marketing remains a powerful tool for small businesses. Printed materials like business cards, flyers, brochures, and direct mail provide a physical connection between your brand and your customers. They can leave a lasting impression, especially when they’re well-designed and professionally produced. 

Here’s how a print makeover can help your business: 

  • Professional designs: Well-designed print materials immediately elevate your brand, making it appear more polished and trustworthy. 
  • Consistency: Updating your print designs to match your digital branding creates a seamless customer experience across all touchpoints. 
  • Targeted marketing: Use flyers or direct mail campaigns to target specific local areas and reach potential customers who might not be online. 

With fresh, cohesive print materials, your business will look modern and professional, which can inspire more trust from potential clients. 

Digital Marketing: Expanding Your Reach Online 

If your business isn’t taking full advantage of digital marketing, you’re missing out on a huge opportunity to reach new customers. A digital marketing makeover could include everything from a revamped website to a new social media strategy and even paid advertising campaigns. 

Here’s how we can help you modernise your digital presence: 

  • Website redesign: Your website is your digital storefront, and it needs to reflect the quality of your services. We offer custom website designs that are user-friendly, mobile-optimised, and tailored to your brand. 
  • Search engine optimization (SEO): Improving your website’s SEO will help you rank higher in search engine results, making it easier for potential customers to find you. 
  • Paid digital advertising: Google Ads, Facebook Ads, and other paid advertising platforms allow you to target your ideal audience with precision, driving more qualified traffic to your business. 
  • Social media management: A consistent, engaging social media presence is essential for connecting with today’s customers. We can help you craft posts that not only promote your services but also foster engagement with your audience. 

With the right digital strategies in place, you can reach more customers, grow your brand, and increase inquiries. 

Design Services: Make a Lasting Impression 

A strong brand identity starts with great design. From your logo to your website layout and marketing materials, design plays a huge role in how your business is perceived. If your brand looks inconsistent, unprofessional, or outdated, it may be time for a design refresh. 

Here’s how we can help transform your brand’s design: 

  • Logo redesign: If your logo looks old-fashioned or doesn’t represent your business anymore, a logo redesign can breathe new life into your brand. 
  • Brand identity overhaul: We create cohesive branding packages, ensuring that your colors, fonts, and overall style are consistent across all platforms—online and offline. 
  • Website design: A visually appealing, easy-to-navigate website is essential for making a great first impression. We’ll work with you to design a site that reflects your unique business and attracts customers. 

Whether it’s a fresh new logo or a complete rebrand, investing in high-quality design services can significantly improve how customers view and interact with your business. 

How We Can Help You Transform Your Business 

At Local Pages, we specialise in offering print, digital marketing, and design services that give your business the makeover it needs to thrive. We know that every business is unique, so we work closely with you to understand your goals and create a plan tailored specifically to your needs. Whether you’re looking for a small refresh or a complete rebrand, we’re here to help. 

Ready for Your Business Makeover? 

If you think it’s time to give your business a fresh new look and attract more customers, we’re here to help. With our print, digital, and design services, we’ll work with you to create a brand identity that’s modern, cohesive, and effective. 

Visit The Little Blue Blog for more insights or contact us today for a free consultation at 0117 923 1122 or info@localpages.co.uk. Let’s give your business the makeover it deserves! screenshot-2024-10-22-115307

Share Button
Leave a comment on Does Your Business Need a Makeover?Categories Advertising, Blog, Branding, Business Tips, Creative, Design, digital marketing, Help & Advice, Marketing, Media, Print, Sales, Small businesses, Social media, WebsitesTags , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Digital Marketing Must-Haves for Local Businesses going into 2025

Elevate your digital presence in 2025

As a local business owner – whether you’re a tradesman, hairstylist, dog groomer, or restaurant owner – having a strong online presence is crucial. It’s not enough to have a website and a Facebook page; in the growing and developing online world it’s important to do as much as you can to get your business found online. Here are four essential digital marketing elements to help your local business thrive in 2024: 

 

1.Google Business Profile Optimization

Google Business Profile (formerly Google My Business) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps – it’s the little box that appears on the tight when Googling a business. It’s crucial for local SEO (see below) and helps customers find and connect with your business. Google Business Profile is often the first point of contact for potential customers. It’s important you keep on top of your page by: 

  • Go to google.com/business and claim your listing if you haven’t already! A good way to check is opening a tab in incognito mode and searching up your business 
  • Keep your information up-to-date (hours, services, contact details) 
  • Regularly post updates, offers, and photos 
  • Encourage and respond to customer reviews 

 

2. Omnichannel Marketing 

Omnichannel Marketing is all about creating a seamless experience for your customers across all touchpoints – both online and offline, whether they’re browsing your website, receiving emails or checking your social media. For local businesses, this means connecting your physical location, website, social media and customer service efforts: 

  • Ensure consistent messaging across social media, email, and your website, including consistent branding and voice. For more tips on how to build and maintain your brand, you can read our help guide here 
  • Implement cross-channel retargeting strategies for customers that leave your website or social media without taking action 
  • Use customer data to provide personalized experiences regardless of the platform 

 

3. Local SEO Strategy 

SEO, or Search Engine Optimization, is probably the most important thing to consider when trying to attract more website visitors. Essentially, you want your website to appear at the very top of all search results when a key word or phrase is searched on Google. There’s a couple things you can do to appear more often in those organic search results locally: 

  • Use location-based keywords (e.g., “hairstylist in [Your City]”) 
  • Create location-specific pages on your website 
  • Build citations on local business directories 

4. Online Booking and Payment Systems 

Convenience is the number one seller – the easier it is to reach you and buy your product/service – the better. Make it easy for customers to do business with you: 

  • Implement an online booking system for appointments 
  • Offer contactless payment options (cash is not widely used anymore!) 
  • Consider a loyalty program to encourage repeat business 
  • A fully operational e-commerce website for goods and products 

 

By incorporating these digital marketing must-haves, you’ll be well-equipped to attract and retain local customers in the increasingly digital marketplace of 2024, going into 2025. The upcoming New Year is a good time to consider evaluating and expanding your digital marketing strategy.  

Local Pages offers free consultations about your marketing needs. We pride ourselves on our bespoke approach, so don’t wait and level up your digital presence in 2025! Book a consultation here. 

Share Button
1 Comment on Digital Marketing Must-Haves for Local Businesses going into 2025Categories digital marketing, Media, Sales, Small businesses, Social media, WebsitesTags , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Is PPC and Is It Right For You?

As a business owner, you may have heard the term PPC floating around in digital marketing conversations, but what exactly is PPC, and how can it benefit your business? At Local Pages, alongside our print directories and digital products, we offer a comprehensive Pay-Per-Click (PPC) advertising service to help your business get found by potential customers online. In this article, we’ll explain what PPC is and help you decide if it’s the right strategy for you.

What is PPC?

PPC stands for Pay-Per-Click; a type of online advertising where you pay a fee each time someone clicks on your ad. Instead of trying to “earn” traffic organically, PPC allows you to buy visits to your website, ensuring your business gets immediate visibility in search results, social media, or other digital platforms. The most popular form of PPC is Google Ads, where advertisers bid on specific keywords to have their ads appear at the top of Google’s search results.

In simple terms – you’re paying to get in front of people searching for your products or services, and you only pay when someone takes action by clicking on your ad.

How Does PPC Work?

PPC advertising is based on a bidding system. Advertisers bid on keywords that are relevant to their business, and when a user searches for that keyword, an auction is triggered. Ads are displayed based on factors like:

  • Bid Amount: How much you’re willing to pay per click.
  • Ad Quality: Google and other platforms take into account the relevance of your ad, landing page quality, and how likely users are to click on it.

If your ad wins the auction, it will appear in the search results or other online platforms. When users click on your ad, they are directed to your website, and you’re charged for that click.

What Are the Benefits of PPC?

PPC offers a range of benefits that can give your business a competitive edge:

  1. Instant Visibility: Unlike SEO (Search Engine Optimization), which can take months to see results, PPC provides almost immediate exposure in search engines like Google or on social media platforms.
  2. Highly Targeted: PPC allows you to target specific audiences by choosing keywords, demographics, geographic locations, device types, and even the time of day when your ads are displayed.
  3. Cost Control: With PPC, you have complete control over your budget. You set a daily or monthly cap on how much you’re willing to spend, and once you hit that limit, your ads will stop showing, ensuring you never overspend.
  4. Measurable Results: PPC campaigns provide detailed insights into performance metrics, such as clicks, conversions, and the cost per click. This makes it easy to track your return on investment (ROI) and fine-tune your campaigns for better results.
  5. Increased Traffic & Sales: Since PPC ads are often shown at the top of search results, you can drive targeted traffic to your website quickly, increasing the chances of converting visitors into paying customers.

Is PPC Right for You?

Now that you know how PPC works and its benefits, the next question is whether it’s the right fit for your business. Here are a few things to consider:

1. Your Business Goals

If your goal is to quickly drive traffic to your website or generate leads, PPC is an excellent choice. It’s particularly effective for e-commerce businesses, service-based companies, or any business looking for immediate results.

2. Your Budget

PPC allows flexibility in terms of budget, but it’s important to have a strategy in place. If you have the budget to compete in a competitive market and you’re comfortable with paying for each click, PPC could be a strong addition to your marketing efforts. However, it’s vital to remember that while PPC can drive immediate traffic, it can be expensive if not managed well.

3. Your Industry

PPC can work well in various industries, but some sectors can be more competitive (and costly) than others. For example, legal and financial services often face high costs per click due to the competitive nature of their industries.

4. Your Marketing Mix

PPC should be seen as part of a broader marketing strategy. If you’re already doing SEO, paid social media advertising, or using a printed directory like the Little Blue Books to reach your audience, PPC can complement these efforts and help you dominate search results.

PPC with Local Pages

At Local Pages, we provide a complete range of digital marketing solutions to complement your print directory advertising. Our PPC service is designed to help your business stand out in an increasingly crowded online marketplace. We take care of everything, from keyword research and ad creation to ongoing campaign management and optimization, ensuring you get the best results for your budget.

If you’re unsure whether PPC is the right fit for your business, don’t worry. We offer free consultations and audits to help you evaluate your options and create a marketing strategy tailored to your needs.

Conclusion

PPC can be an incredibly powerful tool for businesses looking to increase visibility and drive traffic online. However, like any marketing strategy, it requires careful planning and management to ensure it delivers a return on investment. If you’re looking to explore how PPC can work for your business, get in touch with our team at Local Pages today. We’re here to help you navigate the digital marketing landscape and find the right solution for your business.

Schedule a free consultation here.

Share Button
Leave a comment on What Is PPC and Is It Right For You?Categories Advertising, Business Tips, Help & Advice, Marketing, Media, Sales, Small businesses, WebsitesTags , , , , , , , , , , , , , , ,

Keeping Your Data Up-To-Date

The Importance of Data

Data is the driver of so much in this day and age but businesses often struggle to know where to start with data collection, management and usage. Done well, it leads to significant increases in revenue, profit and customer retention. Let’s take a look at some examples of where data can make a big difference to a small business.

Car Garage

A customer brings their car in to a small local garage for 2 new tyres because they have seen a deal advertised in the local paper which is what they typically rely on for generating business but its low margin being so competitive.

When will that garage contact that customer next and about what? Often the answer is never because the data that will drive contact with that customer has not been captured anywhere electronically. For example, capturing when is their MOT and service is next due along with a mobile number and email address (customer name and address are a given!) would allow them to go for that work when the time comes and in a cost effective manner by text / email (or mail). Collecting this simple data allows that garage to better influence that customer’s decision on where to get the work done therefore increasing their revenue and profit, meaning their advertisement to capture new customers generates so much more than just one job.

Gardening Business

I was recently talking to a friend that runs gardening business and he said he was doing another flyer drop in the local area, he said his work had dried up. I asked him about the customers he had done work for in the past and when he last spoke to them about whether they would like any work doing. The challenge was, he had very little data. He had some names and phone numbers in his mobile amongst all his other contacts but couldn’t show me a list of customers, what work he had done for them and when. Keeping a simple spreadsheet or even paper diary with a record of each job carried out, for which customer and the date, perhaps with the cost of the work would have made the world of difference to him. It would have allowed him to generate work from an existing customer base by targeting those that had work this time last year or had not had any work done for a while rather than having to go for new customers which is costly and time consuming.

Top 10 Tips

  1. Make some time to decide what data will be of use to you e.g. last job date, next contact date
  2. Don’t put it off – the sooner you start capturing data it the sooner you can use it to your advantage
  3. Review any existing data capture processes what quantity and quality of data are your staff capturing
  4. Measure success regularly daily, weekly or monthly
  5. Set out a plan for how and when you will contact current customers, previous customers and prospective customers
  6. Ensure data you capture allows you to follow the plan
  7. Follow through on the plan and measure success
  8. Find a method that keeps it simple manual diary, spreadsheet, other software.
  9. There are lots of very cost effective and sometimes free solutions which are ready made, search the internet
  10. Get some help if it all seems too much.
Share Button
Leave a comment on Keeping Your Data Up-To-DateCategories Marketing, Small businessesTags , , , ,

The Do’s and Don’ts of Email Marketing

Email marketing remains the single most popular customer acquisition channel, but in 2015 76% of emails were deleted within 24 hours. Read our top do’s and don’ts to make sure your email campaigns are working for you.

Do test. Test different browsers and email clients- there are many ways of reading emails now. Test for spam- it is never going to convert if it doesn’t reach the inbox in the first place. Test results – A/B testing is all about you, which method works best? You could test your call to action, subject line, the specific offer, the text and images.

Don’t presume anything. Don’t presume you know your demographic – test. Don’t presume your template is the best. Test!

Do use a short and simple subject line. With 89% mobile users deleting emails before opening, subject lines can be killer. Keep it punchy.

Don’t forget mobile. 50% of users check email on mobile devices, so everything should be built mobile-up.

Do use a clear and impactful call to action. This is what will convert your email into clicks.

Don’t bombard them. Don’t spam. Don’t annoy people. This will only lead to the unsubscribe button.

Do know the best time to send. Traditionally midday in the middle of the week is the best time to send emails, but with mobile users the whole game has changed. The best way to find the perfect timing? Yep, that’s right! Test!

Don’t ramble on. Get to the point quickly. You only have a few seconds to capture their attention.

Do use pre-header text. If your image doesn’t load, pre-header text will still communicate the main subject of the email to the recipient.

Don’t be afraid to try new things. Even if your email is working well, don’t be afraid to switch it up a bit. Everyone gets bored of having the same thing, and there could be an even better solution. Also, customers get complacent in what they expect from you, try surprising them.

Do optimise images for lighter load. Especially for mobile. You don’t want the quality to be bad but you need to think about how long it is going to take to load on mobile, there is a fine line between image quality and weight. Find out what it is.

Don’t end up in the junk folder. There are plenty of things you can do to ensure you reach the inbox. Don’t use the terms “free”, “click here” or “buy now”. Think about image to text ratio and image size and weight. Don’t use ALL CAPS, especially in the subject line. And avoid excessive use of exclamation points!!!!!!

Do be selective when buying email lists. Buying lists is a common practice, but you need to be targeted, and make sure those people are relevant to your demographic. Sending to the wrong demographic can be damaging to your brand.

Don’t be discouraged by bad results. They might not be as bad as you think! Industry standards have an average click-through rate of 1.5-5.7%. Even if your results really are bad, this just gives you an opportunity to not repeat your mistakes. Why didn’t a particular campaign work? Find out, and make sure your next campaign is better!

Share Button
Leave a comment on The Do’s and Don’ts of Email MarketingCategories MarketingTags , ,