Category: Small businesses

20 Top Tips for Creating Engaging & Informative Content

Everyone in business knows that we should be engaging with our customers on a daily basis with rich, informative content. It sounds great until you actually sit down, switch on your computer… and then stare at it for an hour because you don’t know where to start.

So to help get your creative juices going, here are our top 20 ways of engaging with your customers online.

1 – Infographics – Create some visual representations of ideas and information found on your website. Infographics are so much more interesting (and often more informative) than large passages of text.

2 – Memes – Those little videos and images with witty comments are often the messages that go viral.

3 – Videos – Create videos (short & sweet) giving information regarding your products and services. Don’t worry about how you sound or look like, non-professionally produced videos appear much more authentic.

4 – Product Reviews – Got a new product? Put together a product review to allow customers an insight into what you really think.

5 – User Generated Content – Get customers to produce content for you. Share stories and content from third party websites you find interesting or promote good practice.

6 – How to Guides – Put together a range of helpful guides aimed at people that use your products and services.

7 – Lists – People love lists and they improve talkability. Even a list like this one!

8 – Photo Galleries – A picture paints a thousand words. Create galleries of products and theme them to make them more interesting.

9 – Case Studies – Use these to show the breadth and depth of what you have to offer your customers and underline how great you are. Make sure they’re up-to-date and are heavy on pictures and light on text.

10 – Client Testimonials – Testimonials build trust and loyalty. So when a customer says what you did was great, ask for it in writing. Better still, ask if you can film them saying it.

11 – Newsletters – Keep in touch with your email subscribers with a monthly update featuring new products and the highlights of any articles, blogs, videos and social media posts you’ve put out that month.

12 – GIFS – Use clips from videos embedded with text to demonstrate a point.

13 – Events – Create online events like Zoom webinars to engage with your customers , record them and share with others that couldn’t attend.

14 – Images – Use, wherever possible, original images to demonstrate and reinforce written messages.

15 – Podcasts – To convey ideas that don’t necessarily require visuals, put together some podcasts on various themes that may interest your customers.

16 – Slideshares – Get innovative with Powerpoint or Keynote and create decks of slides to inform and engage with your customers and share them online.

17 – Blog Posts – If no one was interested in opinions, they wouldn’t buy newspapers. Get your thoughts down in order and publish them. Try to ensure they are not time sensitive and can be read anytime.

18 – Newsjacking – Take a news story and use it to create content that will attract positive exposure for your brand.

19 – Press Releases – Directly target the media with industry news that may be of interest to their readers.

20 – Polls – Create polls to get your customers voting and seek out their preferences and their dislikes.

 
 

If you need help with any of the above, contact the Local Pages team on 0117 923 1122 or drop us a line at info@localpages.co.uk

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Avoiding Scams & Cybercrime

Over the past few weeks cyber crime has risen exponentially. A combination of concerns regarding Coronavirus, remote working practices and the distractions associated with living in a lockdown has created an environment in which criminals can thrive. It is therefore even more important from both a personal and business perspective to be extra vigilant. 

The Golden Rules

If you receive an email, text or phone call you are not expecting, follow these three simple steps:

Stop – Take a moment to think before parting with any information or money.

Challenge – Ask yourself could it be fake. Do not be rushed or feel intimidated. If you have any doubts, refuse and reject.

Protect – If you think you have fallen victim to a scam, contact your bank immediately using the numbers on your bank statement or the rear of your credit/debit cards. Report the scam to Action Fraud. 

Fake news 

  • There are many false articles in the press and online promoting false remedies and cures for Coronavirus. If in doubt visit www.gov.uk/coronavirus or www.who.int/ for updates and information.

Impersonation 

  • Criminals are experts at impersonating people and organisations. 
  • Genuine organisations will address you by name, use two factor authentication or some other form of personalisation to prove that they are genuine. Always be suspicious of correspondence asking for information or money. If in doubt, contact the organisation or person directly to check authenticity.
  • Many businesses are closed at the moment, so be especially wary if you are asked to make an urgent payment or alter bank payment details even if the message appears to come from your boss.
  • Reject all calls from ‘internet providers’ threatening to disconnect your service. If in any doubt, contact your internet provider directly.

Attachments 

  • Never click or download an attachment as this could lead to your device being infected with unwanted programs.

Great offers 

  • Be suspicious of any correspondence inviting you to invest money in high yielding opportunities. Don’t be pressurised. Check with the  Financial Conduct Authority’s Register for regulated companies.
  • Google has taken down thousands of fake websites for subscription TV services, many of which offer extended free trials
  • Remember, if it sounds too good to be true, it probably is. 

Cold calling

  • Check the identity of anyone who comes knocking at your door. Do not accept help or let anyone into your home unless they are known to you; or you have verified their identity with the organisation they represent. Do not use any contact numbers given to you at the door. Verify all people independently by looking up the organisation’s details online. If in any doubt, do not let them in. 
  • Reject all calls offering you face masks, sanitiser, testing kits and medicine over the phone as many of these are phoney.
  • Do not give anyone remote access to your computer.

Passwords

  • Never share your passwords with anyone
  • Ensure passwords are strong and contain a mixture of upper case & lower case letters, numbers and special characters.
  • Do not use the same password for multiple logins.

Payments

  • Only make payments through secure websites. These sites display a padlock on the search bar
  • Where possible use a credit card or Paypal to buy online as these methods provide greater protection.
  • When paying someone for the first time, authorise a small amount first and then pay the balance once you have checked with the company that the payment has gone through okay.

Computer protection

  • If you haven’t already done so, install anti-virus software on your computer including a firewall to give added protection.
  • Make sure your computer is running the latest version of its operating system and ensure that all the security patches are up to date.

The above information is not comprehensive and is intended as a guide only. For more detailed information and advice, Local Pages recommends all readers visit the websites of  Take Five and the National Cyber Security Centre.

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Staying Afloat on a Sea of Uncertainty

We are now several weeks into the lockdown with several more weeks to come. For most businesses there has never been such a period of uncertainty. So rather than dwell on the negatives of the situation, I would like to consider the certainties and how businesses can seize the opportunities to emerge from the lockdown stronger than they were before.

Ten Certainties

  1. The lockdown is not going to last forever. Hopefully by June the restrictions will be eased enough for most businesses to get back to some kind of normality.
  2. There is still a demand for products and services. Just because people can’t go out and are socially distancing themselves doesn’t mean that their wants, needs and desires have changed.
  3. Not everything can be bought online. Personally, I’m waiting for a new carpet to be fitted and, although Amazon may be efficient, laying a carpet is not one of their strong points.
  4. Consumers are currently storing up cash that they cannot spend because there is nothing to spend it on. It will be burning holes in their pockets.
  5. When the lockdown is over there is going to be a massive spending spree as consumers celebrate their freedom with their newly acquired wealth. Happy days!
  6. Many businesses are cutting costs and slashing their marketing budgets to save money in the short term without considering the long term consequences of their actions.
  7. The businesses that are most prepared by continuing to have a presence during the lockdown are the ones that will reap the greatest benefits.
  8. People remember winners and those that are willing to take risks. They quickly forget those that sit back and do nothing.
  9. Marketing is more important than ever during an economic downturn. Marketing = Sales = Success
  10. We are currently in a period of great change and with change comes great opportunity.

Ten Opportunities

  1. Be the brand that people remember. Keep your name in front of existing and prospective customers so that they can see that you are a positive force. 
  2. Take advantage of the fact that your competitors are advertising their services less by advertising your services more. That way you will get a lot more ‘bang for your buck!’ and you’ll be well ahead of the game when all this is over.
  3. Look for new ways of using your skills and experience when interacting with your existing customers and prospects. For example, at Local Pages we’ve used our online directory expertise to create an online Community Hub connecting people with charitable organisations and support groups.
  4. Understand the needs and motivations of your customers and reach out to them in order to solve their problems with warmth and empathy. For example at Local Pages, we’re helping clients overcome cash flow difficulties by offering deferred and weekly affordable payment options.
  5. Rather than spending your advertising pound on selling your products, spend it on creating value in your brand. The reason that Heinz Baked Beans are five times more expensive than a supermarket’s own brand has nothing to do with the contents inside the tin. It’s because Heinz invested in the brand and the brand has become synonymous with reliability and quality. 
  6. Don’t rely on the past.. Who would have thought only a few weeks ago that oil companies would be in a situation (at the time of writing) where they have to pay customers to take oil off their hands. Nothing lasts forever. Consider how your business will need to change in a new world where environmental concerns and social distancing could be the new norm.
  7. Instead of cutting costs, take a look at how you can change your business practices to make them more efficient. By making adjustments now, when you have the time and resources to do it, you can reap huge benefits in cost savings later.
  8. Don’t take your clients for granted. Now is the time to reach out to them, thank them and ask if there is any way you can help them. People buy from people. Looking after your customers when things are bad creates future customer loyalty.
  9. Make it easier for customers to deal with you. Take a hard look at every touchpoint that you have with your customers from their point of view and ask what could be done to improve their experience?  
  10. Consider where in your business you could offer more value. For example, there is a window company that inspects their work after six months to ensure the customer is happy and that there are no problems. This simple service leads to an increase in trust at the point of sale and future recommendations. 

 

If you would like more help and assistance keeping you business afloat in a sea of uncertainty, call the Local Pages team on 0117 9231122 or drop us a line at info@localpages.co.uk

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Slowing Down

Are you too busy?

We all live incredibly busy lives, often at 100mph without even registering what we’re doing and without being in the moment.  We have jobs, there may be children to take to school and take to activities or parties, we might go to the gym, try and have a social life and then spend quality time with our loved ones. 

There are a few simple things that you can take on board to start to slow down and maybe have time to think about self care – you might be like me and looking after number 1 goes to the bottom of the ‘to-do list’ every single day.

Switching off

If you run your own business, chances are you have your emails synced with your mobile phone meaning that you are ALWAYS connected to work.  You may have a ‘9-5 job’ where you have the same situation.  Try not to reply to work emails out of office hours (i.e. after 6pm).  We need to be able to switch off from work mode in the evenings and weekends allowing my already busy minds to unwind.

Slowing down

After a break from work or you’re normal routine, it’s obviously going to be busy catching up with emails and client work.  For some, a list is the ultimate organisation tool – ploughing through to tick everything off is extremely satisfying! However, we need to remind ourselves that not everything needs to be done right this instant.  Something’s can wait until tomorrow, next week or even next month.

Saying no

This leads on from slowing down. Some weeks our diaries are packed with work appointments, life appointments and social gatherings.  Stop and think about what you are saying yes to and start to say no to every invite or meeting.  We’re not going to miss out.  Busy people often find it difficult to just sit and relax some times, doing nothing.  Work on this, if only for 15 minutes day but it again allows you start to unwind and relax.

None of these points are new and groundbreaking, but essentially we want to keep that chilled holiday mode going for as long as possible!!

I think sometimes we also just need to take a step back and look at how BUSY we’ve become.

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How To Brief A Creative Agency

Maybe you’re a growing business looking for an agency to create a marketing campaign? Or you’ve already found one, but their work isn’t delivering the results you were expecting? Either way, you can increase your chances of success next time (or first time) ’round by immersing yourself in the brief-writing process.

 

Learning to put a good brief together is essential. Great briefs inspire the agency to bring your campaign vision to life. Poor ones create ambiguity and stifle creativity. Your brief doesn’t have to be complicated or convoluted, but it does need a few essential ingredients.

 


WHAT?

Set out in straightforward terms and simple language what it is that you are trying to promote. If it’s a product, give as much background information as possible; category performance, competitor products, any research you’ve conducted. Maybe it’s an offer or seasonal campaign, in which case the exact details are vital. Also, what’s worked well in previous campaigns? What hasn’t?

The other “what” is a practical one: the deliverables. What is it that you want to be produced, and in what format(s)?

 


WHY?

Why are you running this campaign? What are the objectives behind it and what would you like it to achieve? Success is best achieved when everyone involved knows what success looks like! So being as precise as possible about the KPIs is vital. We regularly get briefs asking for a campaign to increase sales. But without knowing by how much, how do we know whether it’s worked?

 


WHO?

You may know your customers inside out, but if your relationship with your agency is at an early stage, chances are they won’t.

The agency will want to really get under the skin of your audience, so they will need access to as much information as possible about your customers` demographics, habits, likes, dislikes, relationship with your brand, shoe size. OK, maybe not the last one. But don’t be afraid to include as much info as you have. Particularly consumer insight; you can pop any research documents in the appendix.

Download our FREE Creative Brief Template here.

Email *


WHEN?

Perhaps it’s a little obvious to say, but it’s vital that timings are outlined in the brief. When do you want the campaign to launch and how long do you envisage it running for? The other timescale issue is the response to the brief itself. Recent research from the University of the West Of England found that a major bugbear within agencies is lack of time to respond to briefs. So it’s advisable to plan ahead, and make sure Christmas campaign briefs aren’t sent out in November.

 


HOW?

How much money would you like to spend on this activity? Even if it’s a ballpark or bookended figure (between £x and £x), being upfront about this from the beginning means that the agency can tailor their solution to your budget. It can be tempting to simply ask for a quote, particularly if you’re unsure how much to commit. But this is counterproductive, as your agency won’t be able to propose an appropriate solution without at least an idea of what you’d like to spend. So even a rough figure is crucial.

Good luck with your next campaign!

Did you enjoy this post? Let us know by leaving a comment below.

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How To Get New Business Through Referrals

How much time do you or your sales team spend looking for new prospects rather than developing a stronger relationship with your best clients? Referrals can be one of the most effective ways of gaining new business but are often under-estimated.

When asking businesses if they use their existing clients to help them find new business, the answer I typically get is; “I’ve already gotten my current clients to buy, it’s time to move on to the next prospect!”. OK, but how do you get that next prospect? There’s business directories, newspaper advertising, cold calling, networking, trade shows, radio, TV.. The list goes on and on. What’s missing? Asking current clients for qualified referrals.

A few months ago, I was talking to a business owner whose company has serviced the Bristol community for more than 50 years. He spent nearly an hour discussing the difficulties of identifying and landing new business in today’s market. He informed me that the traditional mediums aren’t as effective as they used to be and that most sales people struggle to find new leads. I asked him if he provides his customers with a good service, and he was proud to say that he does. He also mentioned that he has between 175 and 200 current customers and that he hadn’t received any complaints for more than six months.

The next question I asked would tell me what I really wanted to know, and what I probably already knew; I asked him if he asks current customers for more business or for referrals. He then explained that he was much too busy taking care of current orders and managing his sales staff to bother his current customers with that type of request. So, he has 200 satisfied customers that it took him years to find, but he still thinks that the best way to grow his business is to continue working on strategies that he already admitted doesn’t work very well? I next explained to him that it would make more sense to ask those 200 satisfied customers if they wouldn’t mind helping him find a new client. After all, has he not earned the right to ask after years of great service?

For the first time during our meeting he was silent. Although a little embarrassed, he admitted that I was right. In the bestselling book The Power of Focus, the authors recommend the following steps to growing your business:

  • Create a list of your most valuable ‘core clients.’
  • Take a close look at this list and review the amount of time you spend with these clients. Is it sufficient? Do you enjoy quality time with them, or just a few seconds on the telephone?

referrals

So, how do you identify and stay in touch with these core clients?

  1. Determine the characteristics of your best clients.  These clients typically bring you the most business (and profit), appreciate your product/service, regularly refer you to others and are strategically related to your target market.
  2. Compile a simple strategy for keeping in touch with these clients.  This could include a phone call, lunch or stopping buy to visit their staff. The key is making sure that you have regular and meaningful contact – tickets to the big game every 6 months isn’t necessarily good enough. Remember, the stronger these relationships and the more satisfied these core clients are, the better and more qualified referrals will be.
  3. Once you are satisfied that you have adequately developed a solid relationship with your clients, it is time to ask for those referrals. Don’t just send your client an email or mention it in passing. Remember, you have earned the right (through the delivery of a good product or service) to ask for this referral. Schedule a meeting to talk about your request and remember to be specific about the perfect candidate for your services.

Now, I am not saying that prospecting is a bad idea. Every business needs new customers and prospecting has to be a key component in your growth strategy. But before you hire a new salesperson or send out another direct mail piece, make sure that you have a solid strategy for developing meaningful relationships with your best customers. These relationships will result in your most qualified and profitable prospects.

I encourage you to spend the next few minutes thinking about your best customers. Who are they? And more importantly, when is the last time you spoke to them? Start your list today!

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Why Research Your Competitors?

I am a firm believer in the idea that there is enough business for everyone; you just need to go out and get it. Saying that, I don’t think businesses should forget about their competitors all together. There are lots of things you can learn from your competitors:

  • Model yourself against your biggest, most successful competitor
  • Learn how not to do business from the your worst performing competitor
  • Find out how your competitors are profiling themselves
  • Understand where you need to advertise or make an appearance to keep your place in the industry

You don’t need to be worrying about your competition to want to understand how they operate. It’s a great way to make sure you are keeping up. So how you could carry out a quick review of your main competitors?

Choose your top four competitors; look at a variety from your top local competitor to the biggest or best company in the market.

Have a look on their website considering the following:

  • How is the design and overall look of the website?
  • How are they presenting their story, ethos and USP?
  • Who are their target markets?
  • What are they writing about in their blogs?
  • What do their client reviews say?

 

Have a look at their social media platforms:

  • Which platforms are they using?
  • What is the general message and image?
  • Who are they approaching?
  • How many followers and likes have they got?

 

Have a look through local and industry magazines:

  • Are they advertising?
  • Have they placed any editorials?
  • What image are they portraying?
  • What are they promoting?

Now that you have the information, ask yourself how you and your company compare to those you consider to be your competition. What nuggets could you take and adopt to make your image and marketing better?

We hope that you found this blog post useful. Are you already monitoring your competitors? Please comment below and share some examples of how you use competitor research to your advantage!

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Get Motivated: A Step-by-Step Guide For A Small Business

The kids are back to school and summer is over. We’ve always loved this time of year because it feels like a time to make a fresh start without the pressures we all put on ourselves in January to completely change “this” or “that” about our business, life or career. Here’s a step-by-step guide to ensure you head into autumn motivated and ready to make some changes, and it’s as easy as 1,2,3.

 

Pause
You might have taken time to do this over the summer, but if not, why not do it now? It could be as little as a few hours one afternoon. Life happens at such a quick pace these days, just having a chance to change your scenery and breathe a little deeper can do you and your business the world
of good.

Reflect
Give yourself the head space to think about the last eight months of the year. Ask yourself some poignant questions and be brutally honest with your answers. What were your goals? How are you tracking against them? Are you on track to achieve what you wanted to in the time frame you gave
yourself? If you are, then great – you should celebrate. But if not, why not? No excuses allowed.

This isn’t an exercise in beating yourself up but more one of reflection. We’re all caught up in the day to day madness that is running your own business, but without taking the time to look at where we’ve come from and where we’re heading you leave no room to manoeuvre, or to change
direction.

Adjust
Once you’ve figured out what’s worked well for you, and what hasn’t, it’s time to adjust. You are the master of your own ship and it’s never too late to change course. Make a new set of goals to reach by year end. Make them SMART.

Specific
Measurable
Attainable
Realistic
Time Based

There’s plenty of blogs and articles out there on goal setting and planning. Here are a few to get you started:

 

We would love to hear from you. Comment below with one of your goals – after all, sharing them helps keep you accountable!

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More Leads = More Customers? Think Again.

I am often reminded of getting back to basics to build revenues and profits in business. But none more so than when I am confronted with a business owner who shows me they need more new customers. If you really want to grow your business and you really want to do it fast, then take a look at grasping these few simple ideas.

You are already getting people contacting you, coming in, emailing you and so on. Your people are already messing up and not selling to anywhere near enough of these potential customers. Want to know just how bad it is, ask one of your friends to call your business and try to buy, just wait and see how they go.

Almost every business owner I meet believes that they are selling to the majority of prospects they come into contact with. Well, put bluntly, you are not. How do I know? After doing this exercise with hundreds of business owners, I have only twice been proven wrong.

For the next two weeks keep a record of every phone call, every email enquiry, every walk in every single prospective buyer that contacts your business. Ask every single one of them how they found out about your business and keep a record of it. Was it referral, direct search etc.? Then, at the end of the two weeks see how many of them have bought from you. If you think you are at about 6 or 7 out of 10, it will be about 3 or 4 out of 10. I have seen this with so many companies, even restaurants who think they get everybody, then measure the people that call versus the people that book, and the people that read the menu out front versus those who actually come in.

Your Conversion Rate is a massive opportunity. If it is lower than say 50%, then we’ve got to get to work!

First, you’ve got to start measuring it every day. That focus alone will get it up to 10% higher than it is right now.

Add to that, here’s another 11 ways to boost your conversion rate right now, this week:

  1. Get your salesperson with the best conversion rate to train everybody else for a day or two.
  2. Script your sales process. Use a lot of questions in the script (it’s NOT a sales pitch) and learn from what the best sales people are doing.
  3. Break your sales process down into each and every critical step and work on one step at a time.
  4. Measure your conversion from one step to the next and work on improving each step by just 10% more than it was.
  5. Work on the letters, brochures and other written or audio and video material you use during each step of the sales process.
  6. Use my magic question for phone selling, “Thanks for your call, just so I can help you best would it be OK if I asked you a couple of questions?
  7. Run a competition among your sales people for a week or two around the one area you need to see the most improvement in, then learn from the new ways they start doing things.
  8. Learn the critical buying step in your sale, for example in female fashion stores, it’s trying the clothes on, with it you have more than a 50% chance at making a sale, without it, less than 10%.
  9. Follow up and follow through, too many sales are lost by salespeople who can’t be bothered to follow up again and again and again at least 7 times.
  10. Make an offer that is either limited or a bonus offer or something to get customers to act now and to give sales people some ammunition
  11. Just plain ask people to buy, usually in sales training the one biggest reason sales people are not getting the sale is that they don’t ask for it.

Stay focused on your conversion rate for 3 months and watch the dramatic effect it has on your bottom line.

Once you’ve got it right, or at least much better than it is today, then and only then is it time to go to work getting more potential customers and investing more money into your marketing and fixing the marketing you are doing now.

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How To Make Your Business Cards Stand Out

A Guide From Graphic Designer Tania Taber

Business cards are a great marketing opportunity. If you haven’t got one to give out to prospective clients, you will be missing out on potential business.

To save money, a lot of companies go to one of those online print companies and get a card churned out – you know the sort of thing – perhaps a bit of that infamous typeface “comic sans” and a cheeky cartoon or a bland clip art image – these are usually a disappointment in terms of the look and feel of the card and the general design, creating a not-so-professional image. And of course, others may use the same image as is on your card so it’s not unique to you. There are several business cards I have come across supplied by an online printers using the very same stylised illustration of animals for their business – one was for an animal acupuncturist and the other for a dog walking business. This is very confusing!

So, it’s important to get it right. It needs to stand out against the many competitors in your marketplace. You will be handing these cards out to people you meet and they will take a very quick look and then put it in their purse or wallet. So you have to grab their attention in a few seconds and this will ensure they remember you and your business.

The first thing worth mentioning is to make sure everything is spelt correctly and the information is spot-on. It may seem silly to mention this, but you’d be surprised what gets through. If there are any spelling errors, it will give the impression that your business is unprofessional and not up to the job.

You need to make sure that nothing wanders off the edge of the card so make sure you keep all written information 5mm from the edge. Any images used need to be of high quality – the higher the resolution, the better. Typography also needs to be legible – 7.5pt is the minimum size – but not too big though, as there is limited space on the card.

Be careful not to overcrowd it with information too. A typical business card size is: 85mm x 55mm. Even though the space is limited, you can still get creative! The only things that need to be on the card are: Name, job title, address, telephone numbers, email address and website, and of course THE LOGO! There is no need for company registration numbers. There might be some room for a strap line though (think “Every Little Helps” by Tesco or “I’m lovin’ it” by McDonald’s). A strap line should be as succinct as possible, five words or less if possible, and should convey the essence of your brand.

 

business cards

 

 

 

 

 

 

 

 

 

To really make the business cards stand out you can use special finishes on it to make it more tactile and memorable. Things like a spot UV (a shiny bit!) or a metallic ink or perhaps a die-cut (a funny shape cut out of the card). Of course, this makes the printing more expensive but can more than make up for that by reaping the rewards in terms of new business afterwards. Or sometimes companies go one step further and have their cards made out of materials other than card. Be as creative as your imagination or your designer’s flair allows!

 

business cards

 

 

 

 

 

 

 

Choose fonts to match your logo – either a sans serif (like Helvetica) or a serif face (like Times Roman which have flourishes at the end of the strokes). Colours must also reflect your logo with black as a good colour choice for the type information so it’s as readable as possible.

 

business cards

 

 

 

 

 

 

 

 

 

 

 

 

 

So in summary, the business cards must reflect your business and what you are trying to convey – perhaps your business was established by a family member in centuries past – you may wish to convey this with a classic design indicating a company that can be relied on, that’s classic, that is traditional, that has stood the test of time, or a new company wanting to convey structure, modernity, simplicity or freshness. Let your imagination take you to the recesses of your mind and go create!

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