The Importance of Reviews

Everyone now looks at reviews

Don’t try and kid yourself that your customers don’t go online and research your business before they make a decision. They do. The days of customer loyalty are almost over as customers more than ever consider all the various options open to them. According to the Office of National Statistics (ONS), in 2020 an average of 46.6 million people in the UK access the internet on any given day and only 7% of households in the UK do not have wi-fi.

Customers will research your business to ensure you can: solve their problems, carry out any work to a high standard and can be relied upon. Reviews are the modern-day equivalent of a ‘word of mouth’ recommendation. They are independent of you and your website are therefore given a high degree of trust.

Search Engines love them

Search engines also take into consideration your star rating, and voice activated smart speakers like Alexa, Siri and Google use them to decide who to recommend when being asked for a ‘plumber or builder near me.’

Dealing with bad reviews

The reality of reviews is that most people leave them if they are very happy or wish to complain. You seldom get a review that falls between the two. Obviously you wish to obtain as many positive reviews as possible, but even negative reviews can be turned around to a positive advantage if you deal with them in the right way. This involves staying positive and professional and not trying to deal with the issue in the public domain. An example would be to say, ‘Sorry you feel you had a bad experience with us. This isn’t something we often get but would like to sort this out with you. Please get back in contact…etc. Showing a potential customer that if something does go wrong then you are easy to deal with and will not shy away from an issue is as important as lots of 5* reviews.

Google My Business

One of the most powerful review sites, and one we recommend, is Google Reviews. Google Reviews are highly trusted, have a positive impact on Search Engine Optimisation and are displayed alongside Google’s search results. To obtain Google Reviews, you simply need a Google My Business account.

If you don’t already have a Google My Business (GMB) account, set one up.

Once set up you can download a link that will take your previous customers straight to the review section of your GMB page where they can read previous comments and leave reviews of their own.

Tips for getting great reviews

To achieve the maximum number of high scoring reviews we suggest the following:

Put links to your GMB reviews on all pages of your website.
Include the GMB link in your emails and any social media posts where it is appropriate.
Ask every customer to leave a review. You’ll be surprised how many will do it. By inviting reviews, you are telling your customers that you are proud of your work and can be trusted. It’s a good idea to have business cards or flyers printed with instructions on how to leave a review. These can be left with customers on the completion of any job.
If a customer hasn’t left a review after a couple of weeks, contact them to make sure they are still happy with your work and politely ask them to leave a review. For example, a double-glazing company, known for its high level of customer service, followed up every job after a couple of months and inspected the work they had done. This simple act of ‘caring’ for the customer generated many positive reviews and recommendations
Create a customer service questionnaire for customers to fill in when the work is completed. Use this information to inform others of how well you carry out your work. For example, most people employing tradespeople consider tidiness and cleanliness as being important. To say that 96% of your customers gave you 5/5 for cleanliness would be a highly advantageous selling point.
Make sure that all reviews are honest and genuine and don’t forget to thank customers for leaving a review or filling out a questionnaire.

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For help with Google My Business, reviews, questionnaires, business cards, leaflets & flyers – Call 0117 923 1122, email sales@localpages.co.uk or book an appointment with the Local Pages Lead Generation Team below.

Leave a commentBlog, Business Tips, Help & Advice, Marketing, Small businesses

Lead Generation

Our Mission

Our mission is to help local businesses in the South West and South Wales grow by providing exceptional online and offline marketing solutions that connect local businesses with local customers in the communities they serve. We’ve been doing this for over 40 years now and we’re pretty good at it.

Lessons Learnt

Like many of our 2500 customers, we are a small family business. It is this unique insight that has allowed us to evolve and fine tune our lead generating products to meet the needs and demands of our customers and based on the following:

– Local matters.

– Local is a powerful advertising tool

– Service providers want to work locally to reduce their travelling time and costs.

– Most customers prefer local suppliers and services.

– Marketing and lead generation is more complex in a digital age.

– Many smaller business owners need a reliable marketing partner with specialist knowledge and capabilities.

This is how we do it

Little Blue Book

Still highly relevant in the 24 areas we service.

Delivered by Royal Mail to over 500,000 homes and businesses

It contains:

Classified adverts under directory headings
Local maps and street guide
Other useful information

Exceptional return on investment

Updated every 12 months

LocalPages.co.uk

Serves the same areas as our Little Blue Book
Over 15,000 searches made each month for local businesses
Mobile friendly
Very cost effective especially for small businesses
Free listings available by clicking here
Updated immediately

Get a free listing by clicking here

Digital Marketing

Includes:

Website design
Search engine optimisation
Online advertising
Social media
e-Commerce
Content
Strategy

Print Services

Includes:

Logos
Branding
Business stationery
Flyers
Menus
Brochures
Posters

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Find out more regarding how Local Pages can drive more customers to your business. Call 0117 923 1122 today, email sales@localpages.co.uk or book an appointment with the Local Pages Team below.

Leave a commentAdvertising, Blog, Help & Advice, Marketing, Sales, Small businesses, Websites

Fork ‘n’ Ale Beer Game

We build games

One thing you may not know about Local Pages is that we have a game designer in our studio.

So, when Fork ‘n’ Ale wanted a fun way to encourage more customers to visit their website and increase the amount of time that they stayed there… what better way to meet the brief than to create an addictive game for customers to play.

The game is simple. By pressing the space bar on your computer or the ‘pour’ button on your mobile phone you fill a glass with beer. Once the glass is full, your time is recorded and you can leave your initials on the leader board.

At the end of each month there is a prize for the top score .

So why is this particular game such a good marketing tool?

1 – You have to engage with Fork ‘n’ Ale’s website – the game is at the bottom of the home page exposing players to all Fork ‘n’ Ales’s marketing, including special offers and menu.

2 – The game is easy and quick to play – ideal for groups to play in a pub on a mobile phone. E.g. the one with the lowest time buys the next round.

3- To enter your score on the leader board you have to leave an email address – ideal for data capture and future marketing activities.

4 – Winners are announced on their Facebook page – encouraging players to interact with Fork ‘n’ Ale on their social media platform.

It ticks lots of boxes!

Play the game by clicking the box below.

Get a game to encourage more visitors to your website

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Call the LP Digital team today on 0117 923 1122 or book an appointment below for a call back.

Leave a commentBlog, Branding, Creative, Design, Marketing, Small businesses, Social media, Websites

Could your photo be on the front cover of Local Pages?

Just think… when the next edition of Local Pages drops through thousands of letterboxes in your area… your photo could be on the front cover along with a name check.

To enter:

Take a high quality picture in and around your town that you think others may find interesting.

Send your photo to marketing@localpages.co.uk stating your name and where the photo was taken.

Note for businesses – If the front cover features your image, we’ll give you a free enhanced listing online worth £240.00!

Professional photographers – If we use your photo we’ll give you a free boxed listing in the directory and a namecheck on the cover.

Get snapping…

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Click here to leave Local Pages a review

Local Pages: Connecting local businesses with local people

Market Research Advice for Small Businesses

Research your market

Before investing any money on developing or advertising a new product or service, it is important to find out if anyone wants it. Researching the market enables you to test your idea, evaluate the competition and check to make sure your idea is viable.

The following headings will help guide you through the process.

USP

The first thing you need to discover is what sets you apart from all the other competitors in the market. There is a temptation to say that the people within your organisation is what makes it unique. Unfortunately, that’s not good enough. Consider the following:

What does my product or service provide that is better than anything else available?
How can I go the extra mile to ensure my customers have the best user experience?
Is my product or service required by the general public or is it more niche?
Can my product or service solve my customer’s problems in a way that’s never been done before.
How is my product or service easier to use than that of my competitors.

Customers

It is essential to know who your customers are so that you can tailor your products and services to meet their needs. Defining them will also help you build a relationship with them in your communications. It is highly probable that you will have multiple customer types. To help you identify your customer types consider the following:

Who is buying similar products and services?
Create a picture of each of your ideal target customers based on their demographic (age, gender, profession etc.), likes, dislikes and behaviours.
What needs or problems will your products or services solve for each of your customer types?
Will your customers types be interested in paying for the products and services you offer?

Prices

Once you have established that there are customers for your products or services, you then need to find out how much to charge. Consider the following:

What prices are being charged for similar products and services by your competitors.
Ask potential customers how much they would be willing to pay.
Could you charge different prices to different customers based on levels of service or quality?
Could you offer discounted packages of products?
Try some either or questions with different customer types to find out what your product or service is actually worth.
Once you have decided on a pricing structure, ensure that your business idea is still viable.

The Competition

By finding out what your competitors are doing, you can challenge them on price and service.

Check out what people think of your competitors’ prices, levels of service and what could be improved by asking their current customers.
Research your competitors online, through trade associations, trade publications, market reports, local chamber of commerce and their advertising
Ask your competitors questions either by phoning them or email.

Product

If you are developing a product it is essential to find out what potential customers think of it.

Develop a prototype to test it.
Use focus groups to obtain a wide range of opinions.

Tips

Use questionnaires and surveys.
Surveys, questionnaires and focus groups can be carried out simply and cheaply using online platforms like Mailchimp, Survey Monkey and social media.
All answers should offer a score or opinion rather than a yes or no.
All questions should be clear and concise.
Be wary of questions that could be misinterpreted
Encourage both positive and negative responses
Ask a reasonable number of people to get a better perspective.
Do not try to lead people to a particular answer.
Be realistic and remember that people don’t always say what they feel.
Get qualitative data that involve thoughts and feelings
Get quantitative data that involve facts and figures that can be measured.

A Continual Process

Market research should be done continually. Once you become established in a market, your competitors will look to copy and improve on what you are doing to reclaim their lost market share. By regularly testing and researching your market, and adapting your products in light of any feedback, you should always stay one step ahead.

For more information…

For help with market research or generating leads call the marketing team at Local Pages on 0117 9231122 or email us at marketing@localpages.co.uk

Leave a commentBlog, Business Tips, Help & Advice, Marketing, Small businesses

Time to Reclaim our High Streets

During the lockdown period, more and more of us have been discovering that long queues outside supermarkets can be avoided by shopping at smaller retailers on the high street. Butchers, bakers and greengrocers have all seen an increase in customers during the last three months. But what happens after ‘Lockdown?’ Will we all go back to buying from the big national chains or will we remain loyal to the retailers who continued to offer exceptional service when the going got tough?

At Local Pages, we believe it is time to reclaim our local High Streets and carry on spending locally. This is why:

10 Great Reasons for Shopping Locally

1 – Your money stays in the local community.

According to research by the Centre for Local Economic Strategies, for every £1 spent in local businesses 63p is invested back into the local economy, where only 5p is reinvested when money is spent shopping out of town or online. Research by American Express also found that house prices close to thriving town centres are likely to rise faster than similar houses in areas where there are few local shops.

2 – It’s quirky and fun

It’s much more fun searching around little streets full of quirky little independent stores than visiting the national chains that all sell a variation of the same thing. Small independent retailers know the local market and stock items that appeal to local people rather than the masses. This means they are more likely to take risks and stock a more diverse range of products; items that you may not be able to find anywhere else. Local shops also support local artists and designers, so you could end up buying something truly unique.

3 – It helps create local jobs

Last year it was reported that independent businesses accounted for 60% of employment and 52% of turnover in the UK. Independent businesses tend to pay more as a proportion in local taxes than their larger counterparts which means more local investment leading to more local services, more jobs and a better quality of life.

4 – It’s good for our health

Buying locally improves our well-being. By encouraging us out of our homes and places of work, we interact with others, breath fresh air, gain new experiences, give ourselves a sense of purpose and see life from a different perspective. Shopping locally is also a valuable form of physical exercise. Walking to and from the shops combined with carrying our purchases increases our heart rate and muscular development. Research in America by the Cambridge Journal of Regions, Economy and Society, found that there were lower rates of mortality, obesity, and diabetes in areas where there was a high volume of thriving local businesses .

5 – It’s the ethical choice

Local butchers, greengrocers and other suppliers of fresh produce often supply a high percentage of food that is produced locally. Not only does this reduce the amount of fuel required to get the food from the farm to your table, but it also decreases the amount of plastic packaging necessary to transport food over large distances. As well as being fresher, locally produced food is also often tastier and contains more nutrients and less preservatives.

6 – It encourages entrepreneurs

By shopping locally you are encouraging the success of local businesses. This inspires other entrepreneurial types with a passion for growth and local communities to do the same. As new businesses are created they look to fulfill the continually changing needs of consumers. This leads to an increase in innovation and a constant turnover of new products and services.

7 – It helps build communities

Many high street stores including bookshops, cafes and craft shops host events to entice customers into their premises. If the businesses are not supported, the local groups that use them tend to disappear too.

8 – Great for advice

Local shops know their products inside out and want to share that knowledge by helping you whenever they can. Not only can they advise on how something is made or used, but they can make other recommendations based on your needs and budget. It’s a more personalised shopping experience than can be offered by a national chain with the emphasis on helping you buy, rather than selling you something you don’t need or ignoring you altogether.

9 – Great for Price

Most local shops are just as competitive as large retailers with the added advantage that you can normally haggle on price; something you cannot do online or in a chain store. Many local retailers also offer loyalty schemes offering extra discounts and free merchandise to those that shop with them regularly.

10 – Try before you buy

It sounds obvious, but by trying clothes on in a store you can see how they fit and feel before you buy them. When buying furniture you can check how comfortable the sofa is or inspect the quality of the materials and construction. Looking at pictures online can never take the place of the tactile experience. What’s more, in most cases you can take away your purchases there and then for instant gratification without the added worry of possibly having to organise returns, exchanges or asking for your money back.

Leave a commentBlog, Help & Advice, Marketing, Small businesses

Invest in Your Business Now for Future Success.

To succeed in the future… you have to act NOW!

Like many of the businesses that advertise in our Little Blue Book and online directory, Local Pages is a small family business. During this time of economic uncertainty we have been looking to learn lessons from the past to shape and determine our future. This is what we have learned:

It will be those that continue to market their businesses who will reap the benefits later.
Business goes where it is invited.
If you don’t advertise and engage with your customers, you will be forgotten.
If you don’t advertise and engage with your customers, they will assume you have gone out of business
If you don’t engage with your customers, your competitors will.
Marketing = leads = sales = food on the table
Control the things you can control and adapt to the things you cannot change.
The way things have been done in the past are not the ways that things will be done in the future.
We need imagine future working practices and alter the way we work to meet them.

Therefore, at Local Pages we are embracing this period of uncertainty by increasing our marketing activity and adapting our working practises in order to better support our customers, staff and suppliers.

Our business has grown in the past few years due to us keeping our promises and generating low-cost, affordable leads for our customers through our online and printed media. By continuing to invest in our marketing now, we are determined to build on that past success and come through this economic downturn stronger than ever.

We encourage all businesses to do the same. Which brings us to…

10 reasons why you should invest in our Little Blue Book

1 – The current situation will not last forever and when it does end our little blue books will be in even greater demand as people look to buy goods and services from local people they know and trust.

2 – By booking now you are investing in the long term as each book generates leads for 12 months.

3 – One of the reasons the Little Blue Books are so successful is that we can prove they work by offering all our customers unique, trackable phone numbers.

4 – Local Pages is one of the cheapest and most cost effective advertising media available as it generates high quality leads from less than £3 per week.

5 – Every booking during the current lockdown (minimum 30th June, 2020 comes with a free enhanced listing on www.localpages.co.uk where over 200 people each day search for businesses like yours.

6 – Where possible we are offering a range of flexible payment terms allowing you to spread the cost and protect your cash flow.

7 – Free graphic design to create eye catching adverts that engage and entice new prospects.

8 – People like to buy from local people. Your advert will be seen by people local to you who want your products and services with very little wastage.

9 – Every customer is offered a free digital consultation to ensure their online activity is optimised to generate leads..

10 – For over 40 years Local Pages has been a tried and trusted source of leads for local businesses. Due to public demand, we are printing and distributing more Local Pages directories than ever before and promoting their use through increased marketing and highly targeted advertising campaigns. This means your business gets even more awareness for every £1 invested.

For more details email info@localpages.co.uk or call 0117 923 1122

Leave a commentAdvertising, Blog, Business Tips, Help & Advice, Marketing, Small businesses

20 Top Tips for Creating Engaging & Informative Content

Everyone in business knows that we should be engaging with our customers on a daily basis with rich, informative content. It sounds great until you actually sit down, switch on your computer… and then stare at it for an hour because you don’t know where to start.

So to help get your creative juices going, here are our top 20 ways of engaging with your customers online.

1 – Infographics – Create some visual representations of ideas and information found on your website. Infographics are so much more interesting (and often more informative) than large passages of text.

2 – Memes – Those little videos and images with witty comments are often the messages that go viral.

3 – Videos – Create videos (short & sweet) giving information regarding your products and services. Don’t worry about how you sound or look like, non-professionally produced videos appear much more authentic.

4 – Product Reviews – Got a new product? Put together a product review to allow customers an insight into what you really think.

5 – User Generated Content – Get customers to produce content for you. Share stories and content from third party websites you find interesting or promote good practice.

6 – How to Guides – Put together a range of helpful guides aimed at people that use your products and services.

7 – Lists – People love lists and they improve talkability. Even a list like this one!

8 – Photo Galleries – A picture paints a thousand words. Create galleries of products and theme them to make them more interesting.

9 – Case Studies – Use these to show the breadth and depth of what you have to offer your customers and underline how great you are. Make sure they’re up-to-date and are heavy on pictures and light on text.

10 – Client Testimonials – Testimonials build trust and loyalty. So when a customer says what you did was great, ask for it in writing. Better still, ask if you can film them saying it.

11 – Newsletters – Keep in touch with your email subscribers with a monthly update featuring new products and the highlights of any articles, blogs, videos and social media posts you’ve put out that month.

12 – GIFS – Use clips from videos embedded with text to demonstrate a point.

13 – Events – Create online events like Zoom webinars to engage with your customers , record them and share with others that couldn’t attend.

14 – Images – Use, wherever possible, original images to demonstrate and reinforce written messages.

15 – Podcasts – To convey ideas that don’t necessarily require visuals, put together some podcasts on various themes that may interest your customers.

16 – Slideshares – Get innovative with Powerpoint or Keynote and create decks of slides to inform and engage with your customers and share them online.

17 – Blog Posts – If no one was interested in opinions, they wouldn’t buy newspapers. Get your thoughts down in order and publish them. Try to ensure they are not time sensitive and can be read anytime.

18 – Newsjacking – Take a news story and use it to create content that will attract positive exposure for your brand.

19 – Press Releases – Directly target the media with industry news that may be of interest to their readers.

20 – Polls – Create polls to get your customers voting and seek out their preferences and their dislikes.

If you need help with any of the above, contact the Local Pages team on 0117 923 1122 or drop us a line at info@localpages.co.uk

Leave a commentBlog, Branding, Creative, Design, Help & Advice, Marketing, Small businesses, Social media, Websites

Staying Afloat on a Sea of Uncertainty

We are now several weeks into the lockdown with several more weeks to come. For most businesses there has never been such a period of uncertainty. So rather than dwell on the negatives of the situation, I would like to consider the certainties and how businesses can seize the opportunities to emerge from the lockdown stronger than they were before.

Ten Certainties

The lockdown is not going to last forever. Hopefully by June the restrictions will be eased enough for most businesses to get back to some kind of normality.
There is still a demand for products and services. Just because people can’t go out and are socially distancing themselves doesn’t mean that their wants, needs and desires have changed.
Not everything can be bought online. Personally, I’m waiting for a new carpet to be fitted and, although Amazon may be efficient, laying a carpet is not one of their strong points.
Consumers are currently storing up cash that they cannot spend because there is nothing to spend it on. It will be burning holes in their pockets.
When the lockdown is over there is going to be a massive spending spree as consumers celebrate their freedom with their newly acquired wealth. Happy days!
Many businesses are cutting costs and slashing their marketing budgets to save money in the short term without considering the long term consequences of their actions.
The businesses that are most prepared by continuing to have a presence during the lockdown are the ones that will reap the greatest benefits.
People remember winners and those that are willing to take risks. They quickly forget those that sit back and do nothing.
Marketing is more important than ever during an economic downturn. Marketing = Sales = Success
We are currently in a period of great change and with change comes great opportunity.

Ten Opportunities

Be the brand that people remember. Keep your name in front of existing and prospective customers so that they can see that you are a positive force.
Take advantage of the fact that your competitors are advertising their services less by advertising your services more. That way you will get a lot more ‘bang for your buck!’ and you’ll be well ahead of the game when all this is over.
Look for new ways of using your skills and experience when interacting with your existing customers and prospects. For example, at Local Pages we’ve used our online directory expertise to create an online Community Hub connecting people with charitable organisations and support groups.
Understand the needs and motivations of your customers and reach out to them in order to solve their problems with warmth and empathy. For example at Local Pages, we’re helping clients overcome cash flow difficulties by offering deferred and weekly affordable payment options.
Rather than spending your advertising pound on selling your products, spend it on creating value in your brand. The reason that Heinz Baked Beans are five times more expensive than a supermarket’s own brand has nothing to do with the contents inside the tin. It’s because Heinz invested in the brand and the brand has become synonymous with reliability and quality.
Don’t rely on the past.. Who would have thought only a few weeks ago that oil companies would be in a situation (at the time of writing) where they have to pay customers to take oil off their hands. Nothing lasts forever. Consider how your business will need to change in a new world where environmental concerns and social distancing could be the new norm.
Instead of cutting costs, take a look at how you can change your business practices to make them more efficient. By making adjustments now, when you have the time and resources to do it, you can reap huge benefits in cost savings later.
Don’t take your clients for granted. Now is the time to reach out to them, thank them and ask if there is any way you can help them. People buy from people. Looking after your customers when things are bad creates future customer loyalty.
Make it easier for customers to deal with you. Take a hard look at every touchpoint that you have with your customers from their point of view and ask what could be done to improve their experience?
Consider where in your business you could offer more value. For example, there is a window company that inspects their work after six months to ensure the customer is happy and that there are no problems. This simple service leads to an increase in trust at the point of sale and future recommendations.

If you would like more help and assistance keeping you business afloat in a sea of uncertainty, call the Local Pages team on 0117 9231122 or drop us a line at info@localpages.co.uk

Leave a commentBranding, Business Tips, Help & Advice, Marketing, Small businesses

Case Study: First Year with Local Pages

Little Blue Book Directory: Customer's first year success

“Print marketing is dead…”

If you work in the print advertising industry you are likely to hear this dismissive phrase nearly every day. Whilst it is easy to see why certain businesses come to this conclusion, our recent successes and growing client base of 3,000+ suggests it is anything but!

We first met Nick, who owns Allied Electrical Services Ltd, in April 2017. The meeting was regarding placing an advert in the Chipping Sodbury and Yate region with Local Pages. Whilst Nick was certainly not adverse to print advertising, there was an element of scepticism about its effectiveness in the modern market place.

Nick remembers, “I was certainly sceptical at first. Like any small business, we keep a close eye on our outgoings and marketing and were already spending a large proportion of our carefully managed budget in online advertising”.

“I was aware of the Local Pages, but as I live outside the Chipping Sodbury and Yate delivery area for the edition I was unaware of how well known the book was in the locality”.

Allied Electrical are based in Pucklechurch and provide a friendly and experienced electrical service from replacing a plug socket to a full home rewire.

Nick decided to take out a 6th of a page “Loud & Proud” advert in the Chipping Sodbury & Yate, Little Blue Book edition for 2017/18 which is delivered to approximately 18,000 address across the locality. To ensure that the advertising was worthwhile Nick placed his own trackable phone number into the advert to monitor the calls from the book and provide him with an end of year ROI.

Local Pages has produced some fantastic results for us and have renewed my advertising for a second year”.

Fast forward a year we are now compiling the new Little Blue Book for Chipping Sodbury and Yate 2018/19. Speaking to Nick upon the renewal of his advert, he provided us with this fantastic feedback.

“It was my first year with Local Pages and as a business owner who tracks carefully where our enquiries come from, I was sceptical on whether I would receive a response from print advertising. In fact, Local Pages has produced some fantastic results for us and have renewed my advertising for a second year”.

If you are a business owner it is easy to get sucked into thinking that all of your advertising spend should be allocated towards digital mediums. We certainly champion digital marketing and have a team that provides great value, local, digital marketing solutions. However, print advertising is still a valuable tool (especially to the trades) and finding an advertising vehicle that works is essential to this.

Local Pages’ Little Blue Books have been in production for nearly 40 years. We are trusted and well known in the regions we cover. We work closely with our clients and utilise trackable phone numbers and online statistics to ensure that your advert is providing you with a positive ROI.

You can view more about the ROI we have provided for different industries, the demographics of our users and find out more about Local Pages by viewing our media pack.

Interested in placing an advert? Contact us now to discuss an advert placement.

Leave a commentAdvertising, Blog, Marketing, Print