“Print marketing is dead…”
If you work in the print advertising industry you are likely to hear this dismissive phrase nearly every day. Whilst it is easy to see why certain businesses come to this conclusion, our recent successes and growing client base of 3,000+ suggests it is anything but!
We first met Nick, who owns Allied Electrical Services Ltd, in April 2017. The meeting was regarding placing an advert in the Chipping Sodbury and Yate region with Local Pages. Whilst Nick was certainly not adverse to print advertising, there was an element of scepticism about its effectiveness in the modern market place.
Nick remembers, “I was certainly sceptical at first. Like any small business, we keep a close eye on our outgoings and marketing and were already spending a large proportion of our carefully managed budget in online advertising”.
“I was aware of the Local Pages, but as I live outside the Chipping Sodbury and Yate delivery area for the edition I was unaware of how well known the book was in the locality”.
Allied Electrical are based in Pucklechurch and provide a friendly and experienced electrical service from replacing a plug socket to a full home rewire.
Nick decided to take out a 6th of a page “Loud & Proud” advert in the Chipping Sodbury & Yate, Little Blue Book edition for 2017/18 which is delivered to approximately 18,000 address across the locality. To ensure that the advertising was worthwhile Nick placed his own trackable phone number into the advert to monitor the calls from the book and provide him with an end of year ROI.
Local Pages has produced some fantastic results for us and have renewed my advertising for a second year”.
Fast forward a year we are now compiling the new Little Blue Book for Chipping Sodbury and Yate 2018/19. Speaking to Nick upon the renewal of his advert, he provided us with this fantastic feedback.
“It was my first year with Local Pages and as a business owner who tracks carefully where our enquiries come from, I was sceptical on whether I would receive a response from print advertising. In fact, Local Pages has produced some fantastic results for us and have renewed my advertising for a second year”.
If you are a business owner it is easy to get sucked into thinking that all of your advertising spend should be allocated towards digital mediums. We certainly champion digital marketing and have a team that provides great value, local, digital marketing solutions. However, print advertising is still a valuable tool (especially to the trades) and finding an advertising vehicle that works is essential to this.
Local Pages’ Little Blue Books have been in production for nearly 40 years. We are trusted and well known in the regions we cover. We work closely with our clients and utilise trackable phone numbers and online statistics to ensure that your advert is providing you with a positive ROI.
You can view more about the ROI we have provided for different industries, the demographics of our users and find out more about Local Pages by viewing our media pack.
Interested in placing an advert? Contact us now to discuss an advert placement.
